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WINCHESTER, KY – The Ale-8-One Bottling Company
announced on March 7, 2003, the introduction of Diet Ale 8 to the
Kentucky market area.
Diet Ale 8 will be available immediately in 12
oz. non-returnable bottles at retail outlets where Ale-8-One is
currently available. Diet Ale 8 is the first new product offering of
the company since Ale-8-One was launched in 1926. It contains no
calories, sodium or aspartame. State-of- the-art sweeteners sucralose,
(Splenda®) and acesulfame potassium (Ace K) were chosen for their
qualities to sweeten without leaving the aftertaste commonly associated
with aspartame.
Frank A. Rogers, III, president and owner of the
company said, “Dietary and weight conscious consumers have been
requesting a diet drink for some time, but it was very important that
Diet Ale 8 retain the same unique flavor as the original Ale-8-One.”
Twelve-ounce cans and 20 oz. plastic bottles will be produced in the
near future.
The Ale-8-One Bottling Company has been bottled since
1926. The founder and inventor of Ale-8-One, G. L. Wainscott, began in
the soft drink industry in Winchester in 1902, and is the great-uncle
of the current owner, Rogers.
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